Vaporizing has become increasingly popular in recent years. The amount of people who use vaporizers to achieve the health benefits of dry herbs along with those who use the device for cleaner tobacco smoking, has spiked to astronomical levels. The onset of the health focused generation is causing a great disparity between those who smoke and the health conscious. Naturally then, vaporizers are a great way to reduce the negative effects of inhaling smoke. While tests have yet to prove how effective vaporizers truly are, those who choose to vape contend that it is the best choice for smokers.
Regardless of the overall consensus, numbers simply do not lie. Sales of vaporizers in the USA and throughout the world have taken off in the past few years, creating a trend towards “healthier” smoking. It has been such a huge trend, the word “vape” got picked as Oxford Dictionaries word of the year. The devices that are currently available are the direct result of market demand. People are using vaporizers more frequently, and so manufacturers feel the pressure to come up with greater and more sophisticated units every year. But what does this mean for vapers and how can they benefit?
Vaporizers in Social Media
The quick ascension of vaporizers and their corresponding popularity in the market is easily seen through social media. Media trackers note that the amount of mentions about vaporizers points significantly towards purchases. In other words, people are buying more vaporizers and tweeting about it, and because of these tweets other people are buying them. This shows a link between youthful consumers and these crafty devices we call vaporizers.
Interestingly, the link between active vape users and their geographical location shows where the trend is strongest. For example, in US cities such as Los Angeles, San Francisco, San Diego, and Colorado there are high demand for vaporizers. Numbers indicate a real interest in these states and regional areas of the US. On a global level, the US searches for vaporizers, and uses it as a keyword, more often than any other nation on the planet.
Across the globe, we see a striking interest in vaporizers in the Philippines (with 88% search volume), the UK (76% search volume), Ireland (64% search volume), and Malaysia (52% search volume). These numbers indicate not only a US trend, but also a global trend in the vaporizer market.
From social media mentions to large-scale business openings, the vaporizer market is alive and well throughout the world. The task of creating a global market has been easier than most business owners suspected, and with numbers like those mentioned above, it’s easy to where the majority of marketing is being done for vaporizers. Of course, there are a variety of vaporizers available as well as a variety of brands and companies manufacturing them. Only time will tell how the market changes over the coming years.